Cable and telecom investor Altice has signed up footballer Cristiano Ronaldo, captain of the Portuguese national team, as brand ambassador across all the territories in which it is active.
According to Altice, which owns Portuguese service provider Portugal Telecom, “the speed and Cristiano Ronaldo’s power accompany and illustrate the industrial and international development of the Altice Group on its core business, high speed broadband – fibre and 4G – content and media”.
Altice will launch advertising campaigns in Portugal, France and Israel soon, which will also be adapted for Belgium, Luxembourg, Switzerland, the Dominican Republic and the US.
Michel Combes, COO of Altice Group said: “This partnership with Cristiano Ronaldo – CR7 – is the testimony of a new step for Altice. The group is in working order and our ambition for the success of the industrial project is illustrated by associating our group with one of the greatest sportsman in the world. We strive on each of our markets to meet the expectations of our customers in order to offer them the best services, the best quality, the best networks, the best content and now… the best footballer in the world.”
ICYMI: Business rethink on the cards for Mediapro, Roures confirms digitaltveurope.com/2021/01/22/bus… https://t.co/q9oZ8odF8q
22 January 2021 @ 21:03:00 UTC
ICYMI: @peacockTV captures 9.2% of US streaming share with The Office alone digitaltveurope.com/2021/01/22/pea… https://t.co/U4slVw1rF2
22 January 2021 @ 20:00:00 UTC
ICYMI: UK government drops plan to decriminalise non-payment of @BBC licence fee digitaltveurope.com/2021/01/22/uk-… https://t.co/58WJLhy9ZG
22 January 2021 @ 19:00:01 UTC
YouSee customers can stream without eating into data allowance digitaltveurope.com/2021/01/22/you… https://t.co/dYbBJUhtmw
22 January 2021 @ 18:30:00 UTC
Ex-Verimatrix chief Steve Oetegenn to join Amino and ThinkAnalytics digitaltveurope.com/2021/01/22/ex-… https://t.co/mJhxL5ah1B
22 January 2021 @ 18:00:01 UTC