Cable and telecom investor Altice has signed up footballer Cristiano Ronaldo, captain of the Portuguese national team, as brand ambassador across all the territories in which it is active.
According to Altice, which owns Portuguese service provider Portugal Telecom, “the speed and Cristiano Ronaldo’s power accompany and illustrate the industrial and international development of the Altice Group on its core business, high speed broadband – fibre and 4G – content and media”.
Altice will launch advertising campaigns in Portugal, France and Israel soon, which will also be adapted for Belgium, Luxembourg, Switzerland, the Dominican Republic and the US.
Michel Combes, COO of Altice Group said: “This partnership with Cristiano Ronaldo – CR7 – is the testimony of a new step for Altice. The group is in working order and our ambition for the success of the industrial project is illustrated by associating our group with one of the greatest sportsman in the world. We strive on each of our markets to meet the expectations of our customers in order to offer them the best services, the best quality, the best networks, the best content and now… the best footballer in the world.”
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