VimpelCom makes senior marketing appointments

Russian service provider VimpelCom has made a number of senior marketing appointments.

Irina Lebedeva, formerly head of marketing in the Moscow region, has been named as director of residential marketing, while Snezhana Chernogortseva, formerly marketing director at Red Bull Russia, has been appointed as director of strategic marketing and integrated communications, bringing together marketing communications and the development of the Beeline brand.

VimpelCom has also named Alexander Mazur, formerly product director, as director of innovation and business transformation.

All three will report to executive vice-president Anastasia Orkin.