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Telefónica acquires big data specialist

Telefonica buildingTelefónica has acquired big data specialist Synergic Partners, integrating the company in its business intelligence and big data department.

Telefónica said that the Madrid and Barcelona-based company will continue to operate its portfolio of clients independently, managed by its founding partners.

Created in 2007, Synergic Partners specializes in helping companies in particularly strategic areas such as digital transformation; improvement of client knowledge; financial governance; control and risk prevention and regulatory compliance.

This partnership represents a great leap forward in our strategy of consolidation, growth and international expansion,” pointed out Carme Artigas and Jaume Agut, founding partners of Synergic Partners. “The experience and knowledge accumulated over the years, along with the capabilities resulting from being part of the Telefónica Group, constitute a solid base for us to focus on the purpose of turning Synergic Partners into the leading Spanish company in Big Data on an international level.”

Eduardo Navarro, Commercial Digital Managing Director of Telefónica, said: “Advanced analysis and value extraction of Big Data extraction is one of Telefónica priorities. Synergic’s integration will allow us to enhance our analytical ability to anticipate the needs of our customers and offer them the personalized services being requested faster; and at the same time to capture important external business opportunities in this sector.”