Online eSports services such as Twitch will grow their audience base to more than 310 million by 2020, surpassing comparable NFL audiences, according to Juniper Research.
The ‘Digital Games: eSports 2015-2020’ report claims that eSports is “on the cusp of significant growth” with tournaments and prize pools also expanding in size and value.
Juniper estimates that revenues will increase by almost 250% between 2015 and 2020 to reach almost US$1 billion by 2020, as viewers show an increased willingness to subscribe to online eSports channels and broadcasters.
In 2014 eSports attracted 102 million global viewers, compared to 220 million unique viewers for NFL and 400 million for Formula 1 racing, according to the research.
“An increased audience, as well as greater impact from the most popular eSports broadcasters will see user adoption of the subscription model increase. Consumers will also begin to spend more time viewing eSports content in general, leading to an increase in terms of ad impressions,” said Juniper research analyst Lauren Foye.
.@ooyala's management buys out company from @Telstra. #TopStoriesOfTheWeek https://t.co/v6Ik3Hl7tu https://t.co/t8RNSeNRhu
20 October 2018 @ 09:00:00 UTC
.@witbe unveils VQ-ID #video quality algorithm. https://t.co/hDyayG04R8 https://t.co/GIYRoJe54X
20 October 2018 @ 08:00:00 UTC
ICYMI: @netflix's Asian growth #DTVEWeekInView https://t.co/EqYkViKi61 https://t.co/sGSHPpLKXM
19 October 2018 @ 21:00:00 UTC
ICYMI: 52% of #GenZ males more interested in 'non-traditional #sports', according to @WhistleSports. hhttps://t.co/wBnc22Es6i
19 October 2018 @ 19:00:00 UTC
ICYMI: UK government unveils details of 60m ##kidsTVfund. hhttps://t.co/3h2DjMmVEy
19 October 2018 @ 18:00:01 UTC
