Global Ultra High Definition 4K TV sales will top 330 million by the end of 2019, according to Parks Associates.
The research firm’s Connected CE: Trends and Innovation report claims that sales of Ultra HD sets will climb from just two million units in 2013.
Among US broadband households that plan to buy a flat-panel TV in 2015, some 56% said they think 4K picture quality is an important feature, according to the research.
Among flat-panel shoppers not planning to buy a 4K TV, 42% said they were unfamiliar with 4K/UHD technologies and 44% felt either that the price was too high or that the picture quality was not worth the premium cost.
Parks Associates’ director of research, Barbara Kraus, said: “In addition to 4K, picture technologies such as high dynamic range (HDR) and wide colour gamut (WCG) are being introduced to the market.”
“The combination of these picture technologies will produce more saturated colours, more dynamic images, and pictures that look more lifelike.”
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