TV and radio ‘retain importance’ among EU citizens

EBU Audience trends reportsDespite the growing availability of other media outlets, television and radio “retain their importance among EU citizens”, according to new research by the European Broadcasting Union (EBU).

The alliance of public service media companies claims that last year 88% of European citizens watched TV in an average week and 84% listened to the radio.

It also said that public service content played an important role, with an average market share of 22.1% for TV and 36.9% for radio.

The findings come from three new studies that make use of the data provided by EBU members through the organisation’s annual Media Intelligence Survey. The three documents are available exclusively to EBU Members.