US broadband households that own a streaming media device watch more video on TV on average than homes without one of these devices, according to Parks Associates.
The research firm claims that US streaming device households watch an average of 22 hours of video on TV sets per week, compared to 18 hours per-week for homes with no such device.
Streaming device homes watch six hours per week of internet video on the TV, compared to three hours among non-owners, but only eight hours of broadcast TV compared to 10 hours for households without a streaming media device, according to Parks.
“Adoption of streaming devices, combined with an increasing supply of OTT options, has altered the video environment, demanding new business models in advertising, content creation, and video subscriptions,” said Brett Sappington, director, research, Parks Associates.
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30 July 2021 @ 15:16:00 UTC