Discovery-owned Eurosport has secured exclusive TV and digital rights to the FIA Formula One World Championship in Portugal from 2016 to 2018.
The agreement covers rights to all races, qualifying and practice sessions of the premier motorsports event for the next three seasons. Eurosport will have access to multiple live feeds including coverage from cameras mounted on cars and from helicopters to enable the channel to broadcast the thrilling action from different perspectives and angles for TV and online viewers.
“F1 is one of the biggest sporting brands and the biggest event in the motorsport calendar. Securing these exclusive rights in Portugal further demonstrates our strategy to acquire key properties on a local as well as a pan-regional level, along with our commitment to put the greatest events, and capture the best sporting moments, on Eurosport. This is already proving successful and we are seeing double digit audience growth across Europe,” said Peter Hutton, CEO of Eurosport
“There are few sports with such a great history of world class on-air storytelling and production as F1 and we look forward to building on that heritage to offer a premium viewing experience to fans in Portugal. This is just part of a remarkable year for Eurosport in which investment in production has helped deliver impressive and record breaking ratings for flagship events in 2015 such as the French Open, US Open, Tour de France, MotoGP and Le Mans 24 Hours.”
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