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Icflix strikes set-top box partnership with Humax

Middle East and North African streaming service, Icflix, has partnered with Humax to integrate the Icflix app directly into Humax Android set-top boxes for the Gulf region.

Humax’s new H1 Android set-top box will be the first OTT set-top box in the MENA region to bring together customised local content such as Icflix, according to KW Shin, general manager of Humax Gulf FZE.

Shin said the new pocket-sized box would overcome the need of multi decoders for different operators, “as we [are] working closely with all OTT operators and pay TV operators to integrate their VOD services on Humax Set Top Boxes.”

Customers will also get a free one-month Icflix trial with the new set-top box.

“The integration of the ICFLIX app on Humax’s Android set-top boxes will make it easier for customers to watch premium content on their television sets, giving them access to award-winning Hollywood movies alongside Jazwood and Bollywood content,” said Icflix’s head of business development, Mohammed Amine Lalami.

The Humax H1 Set Top Box will become available to customers the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Jordan, Oman, Lebanon, Palestine and Algeria, with other countries to follow.