Connected TV and broadcast services specialist Vision247 and S&T have agreed Vision’s acquisition of interactive TV application and services specialist Synapse TV.
Vision247’s Connected Freeview services, including the VisionTV multi-channel portal, are operated by Synapse TV and the two organisations have already been working very closely together for some time.
Synapse – previously a subsidiary of S&T – has developed a suite of technologies that allow interactive TV applications to be deployed mainly for MHEG-based platforms such as UK platform Freeview, but Synapse also now provides solutions for browser-based technologies such as HbbTV.
Petra Oblak, Vision247 CEO said, “We took a lead in OTT delivery of linear content via Connected Freeview over three years ago, so we fully understand the unique opportunity this provides broadcasters to deliver their services via Freeview – the UK’s largest TV platform – at a fraction of the cost associated with traditional over-the-air broadcasting. Knowing the class-leading technology, unwavering customer focus, supreme professionalism and unique expertise within Synapse, it was a natural move to bring the company under the Vision247 umbrella.”
Synapse will operate as an independent business and continue under the leadership of Mike Alexander, who becomes Managing Director of Synapse TV. The existing Synapse engineering team will be based at Vision247’s new facility at Chiswick Park, London. In addition to his Synapse role, Alexander will also take up the position of Commercial Director at Vision247.
Alexander said, “I’m hugely excited by the combined opportunities resulting from this acquisition. Not only will we continue to provide broadcasters and media owners with the ability to deliver content to many millions of Connected Freeview homes in the UK, together we can provide a complete, fully-integrated end-to-end service and are ideally placed to serve the growing market for delivery of content to TVs and mobile devices.”
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