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Telstra rebrands recently acquired Globecast Australia

Telstra has rebranded its recently acquired business, Globecast Australia, to Telstra Broadcast Services.

The firm is unveiling the new brand at IBC, in a move that it says cements Telstra’s commitment to providing “deeper capabilities in media services for customers in the broadcasting industry.”

Telstra Broadcast Services offers to a global customer base media delivery over satellite platforms, including: direct to home satellite transmission and IPTV managed services; IP streaming and encoding; satellite monitoring and disaster recovery.

“Telstra Broadcast Services, formerly known as Globecast Australia, has built an enviable reputation ensuring its customers can deliver the quality content their users expect, quickly and effectively,” said Martijn Blanken, group managing director, Telstra Global Enterprise and Services.

“When coupled with our extensive investment in Ooyala, our partnership with Akamai and our growing portfolio of specialised media products,  our decision to rebrand and clearly define our media services division is a strong indication of the strategic importance of this industry to Telstra.”

Simon Farnsworth, now the Head of Telstra Broadcast Services, said: “As we continue to integrate with the wider Telstra team and take advantage of the many synergies across the business, we can offer our customers a broader range of bundled services, representing better value for their media investments.”

Telstra will exhibit at IBC on stand 14.F37