TV software provider Minerva Networks has tapped ContentWise to provide new content navigation, personalisation and discovery features for its Minerva 10 entertainment delivery platform.
Minerva is using ContentWise’s content search, discovery and recommendation solution. The integration will support personalisation for live and on-demand content.
The integration of the ContentWise solution with the Minerva 10 platform enables the delivery of personalised pay TV services across multiple devices. ContentWise’s automated content personalisation system will ingest cross-device consumption data collected by the Minerva platform and provide recommendations based on usage history, overall programme popularity, and target device. Recommendations will then be presented to subscribers through Minerva’s user interface, delivering access to recommended programming across multiple content sources. The platform can support multiple user profiles per account and dynamically change the user interface layout based on ContentWise’s input.
“Personalization has become critical for pay TV operators looking to retain and grow subscribers in today’s competitive markets. The breadth of ContentWise’s personalization system has given us a great deal of flexibility in enhancing content discovery with a personalized user experience and recommendations across live, on demand, and recorded content,” said Eric Freund, Minerva’s vice-president of product marketing.
“The benefit of personalisation for both TV operators and subscribers is clear and if pay TV operators want to increase retention, deliver engaging user experiences and most importantly, drive revenues, then adding personalisation to their services is an absolute must,” said Pancrazio Auteri, CTO of ContentWise. “The integration of our ContentWise personalization system with Minerva’s platform will allow pay TV operators to offer subscribers a more compelling user experience, improve customer satisfaction, increase engagement and ultimately stay ahead of their competitors.”
Minerva will exhibit at IBC on stand 14.A12
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