Kaltura launches OTT Now platform

Kaltura has launched OTT Now, an end-to-end ‘OTT platform in a box’ that the company says will allow partners to launch over-the-top services in just two months.

The video technology provider claims that OTT Now draws on Kaltura’s OTT TV platform, offering “unprecedented levels of customisation and integration” and a “cost-effective entry point” to the over-the-top video market.

“Although OTT services have become a must-have for content owners, broadcasters and service providers, we recognize that many of these businesses lack the resources, the know-how or the confidence to embark on this path,” said Kaltura co-founder, chairman and CEO, Ron Yekutiel.

“For the first time, Kaltura OTT Now offers everything they need – in one place and from one vendor – to provide a compelling subscription, transaction, and ad-based OTT service to any device, in super-quick time and at a fraction of the cost of traditional solutions,”

OTT Now supports a variety of business models, including subscriptions, ad-funded, freemium and transactions – including in-app purchases.

The service includes applications for mobile, web and connected devices as well as: live and VoD preparation; store and subscriber management; personalization, including targeted ads and content recommendations; content syndication and a range of marketing tools.

Kaltura will exhibit at IBC on stand 3.C67