Zappware, a provider of digital TV products for pay TV operators, has added a personalised home screen to the user interface of its end-to-end DVB/IPTV/OTT platform.
The new personalised home screen lets users browse both live and on-demand content, with the size and the position of the items indicating the appropriateness for the viewer based on their user profile.
The new screen is available on both Android and iOS devices, with the personalisation made possible through the integration of the Zappware platform with Ncanto, XroadMedia’s content discovery and recommendation solution.
Ncanto finds relevant content according to the consumers’ behaviour, interest and social profiles and lets service providers “maximise their revenues streams by blending business goals with user profiles.”
“In order to turn viewers into consumers, we are continuously researching new user experiences that re-discover the simpleness of TV,” said Marc Vervoort, creative director at Zappware.
“The new personalised home screen allows end-users to discover new relevant content in an intuitive and stress-free way. By simplifying decision making for the end-user, it lowers thresholds for accessing content and hence increases consumption.”
Adolf Proidl, CEO of XroadMedia said: “Personalisation is becoming the key differentiator for content and service providers.
“By pre-integrating Ncanto into Zappware’s platform we are able to offer content and service providers an advanced off-the-shelf tool to increase ARPU and consumer satisfaction rates for their products and services.”
Zappware is exhibiting at IBC on stand 1.A81
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23 October 2020 @ 09:29:38 UTC