ThinkAnalytics claims its multiplatform TV search and recommendations engine has driven viewing increases of between 20-50% among subscribers in households where it has been deployed.
In an internal study, which compared the impact of using ThinkAnalytics to recommend live TV and VOD content with editorial recommendations, the company claimed that personalised recommendations are “two to three times more effective” than editorial input.
ThinkAnalytics said subscribers’ viewing increases by 50% after six months of going live with ThinkAnalytics and that the number of channels watched increases by 25% after six months.
“Our extensive experience and expertise allows us to assist operators and service providers in achieving key KPI metrics and driving greater ARPU. We are now doing this across 30 countries in 27 languages with over 150 million subscribers,” said ThinkAnalytics founder and chief technology officer, Peter Docherty.
“The results of our research validate our efforts by demonstrating the real business benefits of personalised search and recommendations.”
ThinkAnalytics will exhibit at IBC on stand 1.D92
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