ABN TV has become the latest channel to sign up for distribution to Freeview viewers in the UK via the Arqiva hybrid IPTV Connected Broadcaster platform.
The channel, which has targeted a black audience, views the platform as way to bridge the gap between ethnic and mainstream broadcasting and reflect the interest and aspirations of the African-Caribbean, British and European communities, according to the company.
“Audiences have for some time now embraced the seamless cross-over of linear and IP-TV content; thinking nothing of how their content is delivered. We’re now seeing a growing appetite to explore new models of distribution and ABN TV is leading the way to deliver a hybrid ecosystem. Using Arqiva’s Connected Broadcaster service, this delivery is now easier than ever,” said Tom Cape, director of connected solutions at Arqiva.
“We have successfully provided content over satellite over the last couple of years, and we’re extremely excited to also bring our channel to Freeview audiences, via IP. As the leading Black channel in the UK, it was important that we broadened our viewership base, via airing on a number of platforms. With the future being in IP-delivered broadcasting, it made perfect sense to launch on Freeview’s hybrid ecosystem. By working with Arqiva, ABN TV has made a step in the right direction to provide a more seamless experience for our viewers,” said Cynthia Appiagyei, managing director of ABN TV.
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