Russian service provider Komkor, which operates in Moscow and St Petersburg under the Akado brand, is making two of its premium sports offerings available à la carte.
Since August 17, boxing channel Boks TV has been available à la carte. Akado will make football service Futbol available on the same basis from September 1.
Sales director Andrei Agayev said that making channels available à la carte was one of the tools available to the operator to attract and retain customers.
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