Akado offering sports services à la carte

Russian service provider Komkor, which operates in Moscow and St Petersburg under the Akado brand, is making two of its premium sports offerings available à la carte.

Since August 17, boxing channel Boks TV has been available à la carte. Akado will make football service Futbol available on the same basis from September 1.

Sales director Andrei Agayev said that making channels available à la carte was one of the tools available to the operator to attract and retain customers.