Turner Broadcasting System poached Viacom International Media Networks’s Vanessa Brookman to become VP, content and creative in the UK and northern Europe.
Brookman leaves her post as VP, programming for MTV and UK network 5* to take on the newly-created role.
At Time Warner-owned Turner, she will focus on content strategy for the media giant’s bouquet of kids and entertainment channels in the UK, Nordic and Baltic territories, which include Cartoon Network and TNT.
Working out of Turner’s EMEA headquarters in London, Brookman will report to senior VP and managing director, UK and northern Europe Ian McDonough.
“This follows our recent hire of [UKTV’s] Dan Fahy as senior director of commercial development, and demonstrates our commitment to attracting and retaining the best talent,” he said.
“The newly created VP, content and creative role also exemplifies our commitment to acquiring and developing the best content for our channels and I am confident that Vanessa’s great track record and experience will be a critical asset. Our business is poised for future growth.”
Before Viacom-owned VIMN, Brookman was head of fiction and children’s at BBC production division BBC Vision.
Overall, Turner operates more than 170 channels in around 200 territories.
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