Consumer electronics manufacturer UMC Slovakia, which holds the licence to the Sharp brand in Europe, has teamed up with smart TV content and app specialist Foxxum to integrate Foxxum’s smart TV platform into all new Sharp TV models sold in Europe.
Under the five-year deal, users of Sharp smart TVs will gain access to Foxxum’s international content portfolio, while Foxxum’s content partners will gain access to new Sharp smart TV users across Europe.
“We are very happy about signing Foxxum as our new Smart TV solution provider. They have shown a very strong expertise to grow a successful Smart TV business together,” said Aslan Khabliev, CEO of UMC.
“It is an honor for us to work with an innovative brand like Sharp and we are happy to uphold our momentum within the professionalisation process of Smart TV solutions worldwide. UMC’s long-term commitment to Foxxum for the Sharp brand in European market again confirms the leading position Foxxum hold in the market,” says Ronny Lutzi, CEO of Foxxum.