Pay TV operator Sky has secured UK rights to show clips from every Premier League game across its digital platforms and has forged an alliance with News Corp’s UK newspapers to make these available across their websites.
The three-year agreement starting from the 2016-17 season will see clips from every Premier League match being made available to both mobile and online users, with packages that will include in-match content and highlights.
As part of the deal, Sky Sports has entered into an exclusive distribution partnership with Rupert Murdoch’s UK publishing arm News UK that will see clips also being made available across The Sunday Times, The Times and The Sun digital services.
The latest deal follows Sky’s securing of Premier League rights to the 2016-17 and 2017-18 seasons in February.
“Sky Sports is the home of the Premier League and this will allow us to offer our customers even more content across mobile and online. The way people watch sport is changing rapidly and this agreement ensures Sky Sports will continue to offer the best coverage across TV, mobile, online and social media. However they choose to watch, our customers will have all the defining moments from the Premier League at their fingertips for years to come,” said Sky Sports Managing Director Barney Francis.
“We are delighted to be teaming up with Sky Sports for this exclusive distribution partnership, which gives us the green light to continue bringing Premier League clips to our engaged customers for another three years,” said
Mike Darcey, CEO, News UK, who served as BSkyB’s chief operating officer until 2012 when he moved take then News International CEO Tom Mockridge’s role as part of the restructuring of News Corp into separate publishing and entertainment companies.
“It was a competitive process with lots of interest from across the industry, which is testament to the innovation displayed by, and intuitive marketing campaigns created by, teams at News UK since first winning the rights in 2013. This new partnership with Sky Sports will undoubtedly bring a better product to market for our customers,” said Darcey.
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