Deutsche Telekom-owned Greek telco OTE has renewed a deal giving it exclusive rights to Spanish La Liga football for the next three years, to the 2017-18 season.
The deal follows a series of renewal deals for other sports events including the German and Italian football leagues, NBA and Formula 1 as well as UEFA Champions League and Europa League football.
OTE recently launched two new HD sports channels – OTE sport 7HD and OTE sport 8HD – to host parallel live match broadcasts from the new season, taking its raft of sport channels to 11.
The telco’s sports channels will offer over 60 live broadcasts a week from football tournaments including the English Premier League, German Bundesliga, Italian Serie A and Greece’s OPAP.
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