Setanta Sports Eurasia has extended its deal to broadcast football from Italy’s Serie A and France’s Ligue 1 and secured rights to Scotland’s SPFL and Belgium’s Pro-League.
The new three year deal, which was agreed with sports marketing agency MP & Silva, starts from the beginning of the 2015/2016 season and applies to Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgystan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan and Uzbekistan.
The agreement will see Setanta Sports broadcast its fourth consecutive season of Italian and French football, with the firm claiming that the addition of top tier Scottish and Belgian football is a “welcome supplement” to its stable of European football leagues.
“We are delighted to continue our association with MP & Silva by signing an exclusive agreement to secure the rights to broadcast Serie A, Ligue 1, SPFL and Pro-League in Eurasia,” said Setanta Sports CEO, Dwyer McCaughley.
“We believe the continuation of Serie A and Ligue 1 plus the new acquisitions SPFL and Pro-League, coupled with our other premium content such as the FA Cup & Capital One Cup, Qualifiers for Euro 2016, NHL, Formula 1 and UFC, makes us the most compelling sporting channel in the region.”
Setanta Sports Eurasia is a premium sports channel that began broadcasting in January 2012 and is operated in Eurasia by Setanta Sports affiliate, Eurasian Broadcasting Enterprise Limited.