TiVo subsidiary TiVo Research and Analytics has appointed former Comcast executive Frank Foster as its senior vice president and general manager.
Based at the company’s New York offices, Foster will run TiVo Research and Analytics and drive development in audience measurement, data provisioning and programmatic advertising.
Foster worked most recently as president and general manager of Crossbeam Media, a Comcast Company. Prior to that he was vice president, advanced media sales and planning at Comcast Spotlight, and head of television advertising sales and television product development for AT&T AdWorks.
“The work TiVo Research is doing to provide advanced audience research and targeted data services and solutions is of utmost importance to TiVo’s future and is of increasing critical importance to the advertising industry,” said TiVo CEO and president Tom Rogers.
“Frank brings with him tremendous experience in advanced advertising and deep insight into multi-platform entertainment that will be put to immediate use at TiVo Research. We are extremely pleased to have Frank leading this team.”
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