Sky has completed the rollout of its Sky Broadband Shield to customers who had previously not made a choice about whether they wanted the free internet filtering tool.
In an update issued today, Sky said that Sky Broadband Shield is now been taken up by around 70% of these customers, with the majority of those maintaining parental controls as well as benefitting from malware and phishing protection.
“Following the introduction of Sky Broadband Shield in 2013, Sky initially asked its existing customers to choose whether or not to turn Sky Broadband Shield on, and new customers were required to choose whether or not to turn it on at activation. Beginning in January 2015, Sky then rolled Broadband Shield out to all customers who hadn’t already made a choice about whether to activate it or not,” said Sky.
“Sky took the decision to roll out Sky Broadband Shield to customers after the Government challenged ISPs to look at how they protected children and families online. By making the default position of Sky Broadband Shield ‘on’ and making it easy to adjust or decline at any time, Sky gave customers a choice about whether they wanted the protection whilst making their online safety a priority.”
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