Adam Crozier, the CEO of UK broadcaster ITV, will deliver a keynote speech at MIPCOM in October.
On Monday, October 5, Crozier’s Media Mastermind talk will cover points such as creative renewal at the network, its global expansion in markets such as the US and new international scripted coproductions.
His thoughts on scripted will tie in with the global launch of two new ITV Studios Global Entertainment dramas, Beowulf and Jekyll & Hyde.
Crozier joined ITV in 2010 and immediately launched a five-year ‘transformation plan’ that switched focus from broadcast advertising revenues to international expansion and programming making and sales.
This has been punctuated by an on-going period of acquisitions in Europe, the UK and US, where it is now the largest non-studio provider of non-scripted programming.
Just this year, ITV has acquired The Voice creator Talpa Media, drama producer Mammoth Screen and The Jump producer Twofour Group. These deals followed other major acquisitions such as US non-scripted group Leftfield Entertainment, Hatfields & McCoys producer Thinkfactory Media and Duck Dynasty firm Gurney Productions.
Before joining ITV, Crozier developed a reputation as a turnaround specialist as organisations such as The Football Association and Royal Mail. He was also CEO of Saatchi & Saatchi Advertising.
“We are very excited to hear Adam Crozier’s analysis of ITV’s strategy, particularly in terms of how they have transformed the business, making international content a key priority,” said Laurine Garaude, director of the television division at MIPCOM owner Reed MIDEM. “He has done a remarkable job of turning ITV into a media company to face the challenges of the future.”
MIPCOM this year runs between October 5-8 in Cannes, France.
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13 May 2021 @ 11:56:07 UTC