The new channel will be available to Virgin Media customers from launch on August 1. Full details of how it will be incorporated into Virgin Media sports packages will be announced soon.
Virgin Media customers will have access to live televised matches from English Premier League, UEFA Champions League and UEFA Europa League, at home or on the go from BT Sport Europe.
Tom Mockridge, Virgin Media CEO, said: “If the football is on, we’ll be showing it. Virgin Media is still the only provider that offers you front row access to all the live sporting action at home and on the go.”