TV everywhere technology specialist Anvato has introduced a new live-to-VoD capability that it says will allow content owners and programmers to create video-on-demand files from their live linear streams and syndicate these files to online video service providers, cable operators and telcos.
Anvato’s live-to-VoD solution automates the workflow for creating VoD assets from live broadcasts and accomplishes the process without manual intervention. In the US, syndicated shows generally need to retain watermarks so that the programmer can get ratings credit and secure ad revenue for the first couple of days after it is live streamed. Afterwards, a clean asset free of watermarks and commercials is prepared, and the asset is conditioned for dynamic ad insertion prior to syndication. The clean asset needs to be syndicated, replacing the watermarked asset.
Anvato’s technology performs functions including syndicating shows to their correct destinations and producing clean assets by automatically removing commercials.
It also partitions the live signal using SCTE markers from broadcast automation system, cuts shows in a frame accurate manger, and associates them with correct scheduling metadata, according to Anvato. Finally, it re-syndicates content at the right time and reports on syndication status, according to the company.
The new functionality will be available to Anvato Media Content Platform customers.
“These new capabilities expand upon the cloud DVR and social syndication functionality we announced recently, and offer our customers the most advanced, integrated solution for simple and accelerated distribution of content on any screen,” said Alper Turgut, Anvato CEO. “The new live-to-VOD service is a software solution that automates asset creation and requires no human intervention. This simplification of the workflow offers outstanding value by acting as a bridge between live and on-demand, and provides benefits including lower costs, faster distribution, and convenience to programmers and MVPDs.”
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