Some 49% of millennials said they are now more likely to download digital content than a year ago, according to research by content delivery network firm Limelight Networks.
The Limelight study said that 58% of millennials chose their mobile phone as their primary device for downloading content, compared to 42% of overall respondents.
In total, the most frequent downloads included apps and music, both of which 40% of respondents update weekly. E-books, newspapers and magazines were the least frequently downloaded with one quarter of respondents reporting doing so weekly.
“There’s a clear shift underway to a connected society demanding a fast and flawless experience around the clock and around the world. It’s vital that software and device manufacturers provide a seamless and consistent experience to build lasting relationships with their customers,” said Jason Thibeault, senior director at Limelight.
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