Half of millennials now more likely to download content

Some 49% of millennials said they are now more likely to download digital content than a year ago, according to research by content delivery network firm Limelight Networks.

The Limelight study said that 58% of millennials chose their mobile phone as their primary device for downloading content, compared to 42% of overall respondents.

In total, the most frequent downloads included apps and music, both of which 40% of respondents update weekly. E-books, newspapers and magazines were the least frequently downloaded with one quarter of respondents reporting doing so weekly.

“There’s a clear shift underway to a connected society demanding a fast and flawless experience around the clock and around the world. It’s vital that software and device manufacturers provide a seamless and consistent experience to build lasting relationships with their customers,” said Jason Thibeault, senior director at Limelight.