The total number of cloud DVR subscribers in the US will exceed 4.6 million by the end of 2015 and total 24 million by 2018, according to Parks Associates.
The research found that 51% of pay TV subscribers said they are very interested in having unlimited space to store DVR recordings, implying “strong consumer demand for cloud-based DVR services”.
Parks said that currently more than 50% of US broadband homes either include a DVR as part of their pay TV subscription or have purchased one at retail.
“Consumer interest in cloud DVR features is strong, particularly the idea of unlimited storage capacity. As with any transition, there are challenges and opportunities for operators looking to expand their services into the cloud,” said Parks Associates director of research, Brett Sappington.
“Operators are interested in cloud DVR because these services will reduce their long-term hardware costs while providing multiscreen capabilities, enhanced features, scalability, improved flexibility, and new revenue opportunities.”