Digitaltveurope.com

Belgacom will legally change its name to Proximus later this month, having grouped all products and services under the commercial brand in September.

Belgacom said that it is speeding up its Proximus rebrand after witnessing positive customer response to the name. The company will be known as Proximus SA under public law effective June 22. Its stockmarket ticker symbol will become PROX instead of BELG from June 19.

“In the days and weeks following the commercial rebranding, the response from customers, suppliers, stakeholders, investors and employees was unanimously positive,” said Belgacom in a statement.

“That is why the decision was taken to speed up the rebranding of Belgacom SA under public law to Proximus SA under public law. At the same time this also simplifies communication.”

Belgacom’s general assembly first decided to change the company name under public law to Proximus SA on 15 April 2015.