The launch means that local and international broadcasters will be able to track audience flows on their channels. The complementary analytics service captures census data from TVbeat’s clients, the three largest pay TV operators in the country – Telekom Austria-owned Vipnet/B-net and Deutsche Telekom-owned T-Hrvatski Telekom and sister company Iskon.
The dataset will enable broadcasters and others to compare the performance of channels and content, promotions, sponsorship and ad breaks, with analysis of non-linear viewing, live ratings and viewing on non-TV devices to follow soon, according to TVbeat.
Services continue to grow for Apple as company makes more than US$100 billion in Q1 2021 digitaltveurope.com/2021/01/28/ser… https://t.co/gSEMaf2AUJ
28 January 2021 @ 13:07:12 UTC
Streaming records for Sweden digitaltveurope.com/2021/01/28/str… https://t.co/5JjjxPC1pn
28 January 2021 @ 11:03:06 UTC