TV analytics provider TVbeat has launched a Croatian dataset for broadcasters and advertising agencies in that country.
The launch means that local and international broadcasters will be able to track audience flows on their channels. The complementary analytics service captures census data from TVbeat’s clients, the three largest pay TV operators in the country – Telekom Austria-owned Vipnet/B-net and Deutsche Telekom-owned T-Hrvatski Telekom and sister company Iskon.
The dataset will enable broadcasters and others to compare the performance of channels and content, promotions, sponsorship and ad breaks, with analysis of non-linear viewing, live ratings and viewing on non-TV devices to follow soon, according to TVbeat.
