German video-on-demand service Maxdome has added MPEG-DASH support in partnership with content security specialist Irdeto.
ProSiebenSat.1-owned Maxdome is using Irdeto Rights to support different DRM solutions for web browsers through a deployment combining MPEG-DASH and Widevine.
“For Maxdome, the ability to reach customers through browsers is crucial. Irdeto recognised this threat early on and offered a solution that had a quick roll-out and gave the business a flexible, easy to manage system,” said Richard Scott, senior vice president, sales and marketing, Irdeto.
“DRM fragmentation is a challenge that will be faced by many other operators, and they must consider how their business strategies can be impacted by this and future industry shifts in technology.”
