Channel 4 has upped group marketing manager, Charlie Palmer, to head of viewer relationship management.
In his new role, Palmer will lead the consumer-facing side of the UK broadcaster’s data strategy, reporting to director of audience technologies and insight, Gill Whitehead.
He will also be responsible for leading Channel 4’s viewer relationship strategy and all direct viewer communications.
Previously, Palmer oversaw marketing activity for E4, comedy and entertainment, All 4 and social media. He also led the recent E4 and All 4 rebrands.