The Digital TV Western Europe Forecasts report claims that between 2014 and 2020 the number of pay TV subscribers in this market will climb by 8.7%, reaching 104.8 million.
However there are indications that the rate of growth will slow down over time, with the number of pay TV subscribers expected to climb by 2.57 million this year alone, reaching 99.0 million subscribers.
Overall, pay TV penetration in Western Europe is expected to climb from 56.7% at the end of 2014 to 60.4% in 2020.
“Despite the number of pay TV homes increasing, pay TV revenues will remain flat at around US$32 billion (€29.5 billion),” said Simon Murray, principal analyst at Digital TV Research.
“ARPU is falling in most countries and on most platforms. The pay TV arena is becoming more competitive as newer platforms (especially IPTV ones – but also including OTT/SVOD) launch. Greater competition means cheaper channel packages. Bundling increases overall ARPU for operators, but leads to lower TV ARPU.”
Satellite will still account for the majority of pay TV revenues in 2020, but these revenues will fall every year having started a downwards progressing in 2011, according to the research.
Cable TV revenues are also estimated to have peaked in 2012, though IPTV revenues are tipped to climb by 26.7% between 2014 and 2020.
The UK will still be the most lucrative pay TV market by 2020, even though Germany has the most pay TV subscribers “by some distance”, according to the report.