Following last week’s deal with Sky Italia to market the latter’s pay TV services over its network as part of a quad-play offering, Telecom Italia is set to strike a distribution deal with Sky’s rival Mediaset, according to Italian press.
Telecom Italia CEO Marco Patuano told journalists at a festival in Perugia that the telco is in advanced talks with Mediaset over a TV deal and that Telecom Italia’s network was an open platform for content providers.
Patuano also said that Telecom Italia is open to a deal with Vivendi, which is set to become the operator’s largest single shareholder, with an 8.3% stake, as a result of its sale of Brazilian operator GVT to Telecom Italia shareholder Telefónica.
Vivendi expects to finalise its agreement to join Telecom Italia’s shareholders early this summer.
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