Russian service provider Akado plans to launch an OTT TV offering in the near future, according to local reports.
According to Russian trade site ComNews, Akado will use its existing content rights to launch a service. The operator is also in talks with other content providers, according to the report. According to ComNews, Akado is assessing vendors including Cisco, Huawei and Broadpeak with a view to building its own CDN to launch the service.
Akado spokeswoman Irina Romannikova told the site that Akado planned to use OTT delivery to secure the loyalty of exsiting customers as well as to attract new ones.