Sky to add box sets to Buy & Keep offering

Sky will add box sets for TV series and movies as part of its Buy & Keep offering on Sky Store in the near future, according to Sky Store director Nicola Bamford.

Bamford said Sky Store revenues rose by 90% in 2014, driven largely by the launch of its download-and-stream-to-own offering.

Writing in a blog posting following Sky’s decision to open up the service to non-Sky customers, Bamford said that Sky Store was now regularly the number one digital retailer for new movie releases in the UK.