French commercial broadcaster TF1 has tapped SintecMedia’s OnRights rights management software to maximize revenue from content and licensing across linear and non-linear TV platforms.
SintecMedia will track and manage content rights and inventory for TF1 across its entire multi-platform business and diverse catalog of acquired, commissioned and distributed content.
“TF1 continues to invest in technology solutions that make it easier and more affordable to deliver world class programming. With OnRights, we are able to make better use of and ultimately earn more from our content by investing in a system that manages easily rights. We are changing the way that we run our business and we are pleased to invest in technologies that move our industry forward,” said TF1 chief information officer Michel Cordival.