Unitymedia launches new unified brand campaign

Liberty Global’s German subsidiary Unitymedia Kabel BW has changed its name to Unitymedia, dropping the Kabel BW brand and has begun marketing services under the new branding. 

The operator has launched a series of cinema and TV ads and has hired actor Christian Ulmen to front the campaign.

Unitymedia will focus on marketing its triple-play packages, Start, Comfort and Premium in Baden-Württemburg as well as North-Rhine Westphalia and Hesse.