The firm said that the updated Roku 3, which is available now in the US, includes an enhanced remote control that features a button to activate voice search.
The Roku 2 player has also been updated to “match the speed and the performance of the new Roku 3.”
In an effort to simplify search and discovery, Roku has at the same time launched a new feature called ‘Roku Feed’, which lets consumers know when their favourite entertainment becomes available to stream and at what price.
Roku said it is launching the feature with a focus on ‘Movies Coming Soon’, letting viewers know when a box office hit is available to stream, which services offer the movie or how much it costs.
An updated version of the Roku Mobile App, including support for the new search and discovery features, is available now for Android and will be available on iOS this week.
“With the biggest lineup of streaming channels available, the most comprehensive and unbiased search, and new ways to discover new movies; Roku players make it simple for consumers to stream the entertainment they want to watch on their terms,” said Roku founder and CEO Anthony Wood.
“Now with a fast and fun way to search by voice, we’ve made the Roku 3 – the best streaming player on the market – even better.”