German commercial broadcaster ProSiebenSat.1 is to launch regionalized advertising on Vodafone-owned cable operator Kabel Deutschland’s network.
The first regionalized spots will be aired on the Sat.1 channel in May, allowing the broadcaster to target local advertisers within Kabel Deutschland’s footprint. ProSiebenSat.1 already has a similar deal in place with Liberty Global-owned Unitymedia KabelBW.
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