Russia’s Gazprom Media has appointed Aleksander Vronsky as the new CEO of its satellite pay TV unit, NTV+, replacing Stanislav Rodionov, who has left the company.
Vronsky was the vice-president of technology for the Sochi 2014 Winter Olympics. Another former Sochi 2014 official, former media relations director Mikhail Demin, who is also CEO of Gazprom Media-backed radio station Ekho Moskviy, has been named as deputy CEO of NTV+.
Gazprom Media chairman Dmitry Chernyshenko said that Vronsky would focus on optimising the structure of the NTV+ business, developing sports content, expanding market share and penetration into new market segments.
Gazprom has reportedly been mulling options for the future of NTV+ in recent months, with the possibility of splitting the company raised at one point. However decisions about possible options for the service have been complicated by management changes at the parent company.