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TV4 Group names TV4 Play channel manager

Anton Glanzelius

Anton Glanzelius

Swedish free and pay TV commercial broadcaster TV4 Group has named Anton Glanzelius as the new channel manager for on-demand service TV4 Play. 

Glanzelius has worked alongside TV4 channel director Mathias Berg on developing an ad-funded digital video offering for TV4 since last autumn.

TV4 said requests on TV4 Play for the first 12 weeks of the year were up 84% compared with the same period last year. Glanzelius will be charged with strengthening the service’s position in the advertising-supported VoD market.

The AVoD service provided by TV4 Play has been developed as a complementary offering to TV4’s SVoD service, marketed under the C More brand.

A number of shows have debut on TV4 Play over the last year, including Unga Föräldrar  (Young Parents), Brynolf & Ljung and Baren. 

Glanzelius will retain his existing role of deputy channel director for TV4 Group, reporting to Berg, who will take on additional responsibility for planning.