Magdalena Malinova
Video analytics and audience measurement specialist TVbeat has been chosen by Telekom Austria subsidiaries VIPnet in Croatia and Mobiltel in Bulgaria to measure their content performance and understand trends on viewing behaviour for live and on-demand content.
Magdalena Malinova, TVbeat’s VP of Business Development, said: “We’re delighted to begin working with Vipnet and Mobiltel, both part of the respectable Telekom Austria Group. People are now watching TV across multiple devices at a time and place convenient for them, so we developed a new solution to analyse all this data. These upcoming partnerships mark another great and exciting development for TVbeat as we expand across Central and Eastern Europe and we believe this will uncover new opportunities for Vipnet and Mobiltel as they will better understand content consumption, through in-depth insights and trends.”
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