Tata Sky, jointly owned by Tata Group and 21st Century Fox, launched its 4K service in advance of the ICC Cricket World Cup 2015 tournament currently underway in Australia and New Zealand. Software-based ElementalLive systems perform real time processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-tops.
“We pride ourselves for being at the forefront of technology and delivering world class TV experiences to our viewers. The Tata Sky 4K service is an example of not only keeping up with changing times, but in fact giving our viewers a pioneering technology that the world would follow,” said Harit Nagpal, CEO and managing director for Tata Sky.
“The seamless integration between Ericsson and Elemental HEVC compression technology for live 4K streaming enables us to reinforce our technology and industry leadership positions, further adding to our delighted subscriber base.”
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