Indian DTH provider Tata Sky is using technology provider Elemental’s sofrtware encoding platform to to process 4K live linear content in HEVC/H.265 for delivery to its 4K set-top boxes.
Tata Sky, jointly owned by Tata Group and 21st Century Fox, launched its 4K service in advance of the ICC Cricket World Cup 2015 tournament currently underway in Australia and New Zealand. Software-based ElementalLive systems perform real time processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-tops.
“We pride ourselves for being at the forefront of technology and delivering world class TV experiences to our viewers. The Tata Sky 4K service is an example of not only keeping up with changing times, but in fact giving our viewers a pioneering technology that the world would follow,” said Harit Nagpal, CEO and managing director for Tata Sky.
“The seamless integration between Ericsson and Elemental HEVC compression technology for live 4K streaming enables us to reinforce our technology and industry leadership positions, further adding to our delighted subscriber base.”
PROMOTION: Live Webinar: The Secrets to Delivering Low-Latency #Live #Video, Globally - @llnw TOMORROW at 4pm GMT - hhttps://t.co/cBAVZIWQgi
23 April 2018 @ 09:22:00 UTC
#MostRead this week: #F1 unveiled its own plans for an #OTTTV service, to be launched in May in time for the hhttps://t.co/76qx8Jqkk3
22 April 2018 @ 09:05:00 UTC
DTVE: #TheWeekinView - @netflix: another stellar quarter in an evolving competitive landscape #SVOD #Disney #Sky hhttps://t.co/grljz7fDaH
21 April 2018 @ 16:04:00 UTC
#Crunchyroll debuts linear block in Brazilian market https://t.co/D12gTaeuwg
20 April 2018 @ 17:00:02 UTC
.@AMC_TV's #SundanceNow streaming service takes Sharon Horgan show https://t.co/fm5XwbBtAm
20 April 2018 @ 16:30:00 UTC
