Indian DTH provider Tata Sky is using technology provider Elemental’s sofrtware encoding platform to to process 4K live linear content in HEVC/H.265 for delivery to its 4K set-top boxes.
Tata Sky, jointly owned by Tata Group and 21st Century Fox, launched its 4K service in advance of the ICC Cricket World Cup 2015 tournament currently underway in Australia and New Zealand. Software-based ElementalLive systems perform real time processing of Tata Sky 4K content in HEVC at 60/50fps for linear streaming to Tata Sky 4K set-tops.
“We pride ourselves for being at the forefront of technology and delivering world class TV experiences to our viewers. The Tata Sky 4K service is an example of not only keeping up with changing times, but in fact giving our viewers a pioneering technology that the world would follow,” said Harit Nagpal, CEO and managing director for Tata Sky.
“The seamless integration between Ericsson and Elemental HEVC compression technology for live 4K streaming enables us to reinforce our technology and industry leadership positions, further adding to our delighted subscriber base.”
.@P7S1Group hires Dyson exec as co-CEO of new standalone Entertainment company. digitaltveurope.com/2019/02/19/pro… https://t.co/X8wQPfUjYw
19th February 2019
ICYMI: TV4 digital provides lift for Bonnier Broadcasting. #Sweden #TV digitaltveurope.com/2019/02/18/tv4…
18th February 2019
ICYMI: @vivendi to ‘keeping investing’ in @canalplus, plans MyCanal international rollouts. digitaltveurope.com/2019/02/18/viv… https://t.co/GgxDIROc9e
18th February 2019
ICYMI: DCMS committee calls for regulation of #online platforms. digitaltveurope.com/2019/02/18/dcm… https://t.co/2ZwBdbeTpj
18th February 2019
ShortsTV renews deal with @Telenet. digitaltveurope.com/2019/02/18/sho… https://t.co/ph5CULxcqh
18th February 2019
