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ITV Choice to launch in Africa on DStv

itv_choice_logo2ITV-owned drama and entertainment channel, ITV Choice, is set to launch across Africa for the first time on MultiChoice-owned pay TV platform DStv.

The channel is due to launch exclusively on DStv in Africa on May 5, following a deal between ITV Studios Global Entertainment and MultiChoice.

ITV Choice will be available to DStv Premium customers across the continent on DStv channel 123, expanding network’s coverage to more than 100 countries across the Middle East, Asia and Africa.

“We are delighted to bring ITV Choice to Africa for the first time with MultiChoice as our partners. Viewers across the continent will join 11 million households in over 40 countries and territories in the Middle East and Asia who already enjoy the best British entertainment and drama within days of it airing in the UK,” said Nic van Zwanenberg, channel director of ITV Choice.

“This is a key element of our strategy to build the ITV Choice footprint, and we look forward to announcing further expansion in due course.”

ITV Choice is part of part of ITV, the UK’s largest commercial broadcaster, and airs a range of drama, entertainment and comedy programming, as well as soaps.