Movistar TV has become the first service of its type in spain to be made available on Samsung’s 2014 smart TV range, with a launch on 2015 models to follow.
Telefónica is also marketing Samsung’s TVs in its Movistar stores at competitive prices, beginning with an offer of a 40-inch model for €399.
The service is being marketed under the brand Movistar TV Ready. Telefónica says that the service offers theuser an identical experience to that available via set-top boxes.
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