Boxer gives Wiklund new role

Per Wiklund

Swedish digital-terrestrial pay TV provider Boxer has named Per Wiklund as its new commercial director. 

Wiklund, who has held a number of roles at the pay TV unit including sales director and head of international operations, will report to CEO Jonas Lönnquist.

Wiklund said Boxer now had the opportunity to build and sell new services in a market where consumers want to view content on all types of devices.

Lönnquist said that Wiklund had extensive industry experience and would fit perfectly in the new role.