The rental and purchase VoD service said that Italy marks the latest step in its ongoing expansion plan, and that it aims to be in 15 European countries by late 2015.
Wuaki is already also available in Spain, UK, France and Germany, and plans to add Ireland and Austria “in the coming months.”
Wuaki.tv CEO Jacinto Roca said that the service “continues to grow exponentially” and is gaining “good acceptance” in Europe.
The firm, which is owned by Japanese e-commerce giant Rakuten, closed 2014 with more than 2 million users in Europe, 400,000 of whom were in the UK.
Wuaki said that it experienced year-on-year growth of 85% during 2014.