The myKIDIO app from local magazine publisher BurdaNews and Telekom is aimed at kids aged three to 13 and is provides audio books, audio dramas, films and TV shows, all selected by the staff of BurdaNews-owned TV Spielfilm.
BurdaNews will be in charge of marketing and customer relationships for myKIDIO, while Deutsche Telekom will handle the app’s functionality, operate the platform and advance the technology for use in the car.
The app will be available as part of the BMW ConnectedDrive service in BMW cars. If children are running the app on their smartphone or tablet, parents can control the app on their children’s device through BMW ConnectedDrive.
Customers will be able to download the app from the Apple App Store and Google Play as of April. Interested customers can either take out a monthly subscription for €8.99 or purchase a two-week pass for €5.99. They can use their user account to sign on to the app for up to three devices at the same time. Content providers include Kiddinx, Sony Music, der Hörverlag, Silberfisch, cbj audio, Wellenreiter, Lübbe Audio, Baumhaus, Argon, Highscore, Cocomico, ZDF Enterprises and the RC Release Company with a selection of programs from WDR mediagroup, Bavaria Media, rbb media, Icestorm Entertainment/DEFA and Morefilms.
The app was designed and built by Saffron Digital in partnership with Deutsche Telekom Business Development and Innovation (BDI).
Burkhard Graßmann, CEO of BurdaNews, said, “We are bringing our digital and journalistic expertise to this new venture so that we can offer families with children attractive, educational entertainment options.”